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The Fed Finally Pulled The Trigger

After months of threatening it, the Fed finally did it.

Rates went up 25 bps yesterday, taking the target range to 3.75% to 4%. The vote was unanimous, 12-0, making it the first Fed hike in more than three years.

The hike itself was hardly a jump scare. Markets had already spent weeks pricing it in.

The real kick in the nuts came from the dot plot.

Back in June, Fed officials were still projecting rates around 3.8% at the end of 2026 and 3.6% in 2027.

Now?

The median projection is 4.125% for both 2026 and 2027.

In other words, the Fed currently sees zero net cuts next year, with the first meaningful easing not showing up until 2028. That is a major shift for risk assets.

Crypto loves cheap money. Higher rates make cash and bonds more attractive, support the dollar, and generally make speculative assets work much harder for attention.

But here is the strange part.

Bitcoin, Ethereum, and Solana actually held up relatively well around the decision while U.S. equities finished lower. Reuters reported the Dow down 1.21%, the S&P 500 down 0.44%, and the Nasdaq basically flat after the hike.

So crypto did not immediately implode. That is encouraging. But I would not confuse surviving one Fed meeting with suddenly becoming immune to liquidity.

The bigger problem is still sitting in a barrel.

Oil Is Running Monetary Policy Now

The Fed is trying to fight inflation with interest rates.

Unfortunately, Jerome’s replacement cannot hike the Strait of Hormuz.

Energy is the reason this entire setup became ugly again.

Brent has surged from its August lows as disruption around the Middle East keeps global oil supply tight. The Fed now projects 2026 PCE inflation at 3.7%, with core PCE at 3.4%, both still comfortably above its 2% target.

This is why oil matters more than almost anything else on your watchlist right now.

Higher oil feeds into transport, manufacturing, food, shipping, and eventually just about everything consumers buy.

The Fed can crush demand. It cannot manufacture crude.

That makes the next few months a giant oil trade disguised as monetary policy.

The EIA currently expects Brent to average around $90 through the second half of 2026 before falling toward roughly $77 by Q2 2027 as Middle East production and trade flows gradually normalize. It also warns that Hormuz disruptions could keep short-term prices much more volatile than the forecast suggests.

If oil actually follows that path lower, inflation gets some breathing room and the case for another hike becomes harder to sell.

If Brent starts living above $110 again?

Different story.

Inflation stays sticky, rate cuts get pushed further into the distance, and another hike comes straight back onto the table.

So until the energy shock clears, every BTC rally still has a macro asterisk attached to it.

How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.

LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.

The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.

Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

Crypto Survived The Hike, But Cracks Are Still There

The headline price action looked surprisingly resilient.

But underneath it, things are not exactly screaming easy-mode bull market.

Spot Bitcoin ETFs reportedly saw roughly $746M leave during the two sessions heading into the Fed decision.

Then the CLARITY Act failed to advance in the Senate this week, falling short of the 60 votes needed to move forward. Reuters reported that the bill received a simple majority but not enough support to clear the procedural hurdle.

So crypto basically walked into a rate hike with ETF money leaving and its biggest regulatory bill getting kneecapped. And somehow BTC still did not fall apart.

That is worth paying attention to. When bad news stops producing the expected downside, it can be a sign that sellers are getting exhausted.

But I am not declaring victory yet.

The Fed just told us rates could stay elevated much longer than markets wanted, oil remains the wildcard, and the Senate just reminded everyone that Washington can still turn a straightforward crypto bill into a season finale.

For traders, that means the environment is still headline-driven.

One oil move, one inflation print, or one Fed speaker can completely change the setup.

Keep trading the levels. Do not marry the narrative.

The SEC Just Opened The Door To Onchain Wall Street

And while Congress managed to trip over itself again, the SEC basically said:

Fine. We’ll start without you.

The agency just launched its new Innovation Exemption, creating a temporary legal pathway for certain tokenized U.S. stocks to trade using automated market makers and liquidity pools on public blockchain infrastructure.

This is a massive development for the tokenized stock narrative we have been following.

Qualifying Tokenized Securities Venues can operate without registering as traditional national securities exchanges, while certain liquidity providers also receive conditional relief from dealer registration.

But this is not the Wild West.

The exemption only covers real tokenized U.S.-listed shares that carry the same economic rights as the underlying stock, including dividends and voting rights.

Synthetic tokens that simply cosplay as Apple or Nvidia are not included.

Issuers also get a veto. If a company does not want an unaffiliated third party tokenizing its stock, it can object and stop it from trading on the venue. Access to these markets will also be permissioned even though the underlying blockchain can be public.

The exemption is temporary, lasting up to five years, while the SEC works toward permanent rules.

For investors, this is where things get very interesting.

We have already watched Robinhood Chain push tokenized equities through Uniswap.

Coinbase brought tokenized stocks to Base and Aerodrome.

Now the SEC is creating an actual U.S. regulatory lane for the same idea.

That takes tokenized stocks from a cool crypto experiment into something that can potentially compete with traditional exchanges.

And if that market scales?

The obvious beneficiaries are not just the stocks being tokenized. It is the infrastructure underneath them. Blockchains. DEXs. Stablecoins. Oracles. Wallets. Liquidity protocols.

Congress may have stalled the crypto bill, but the race to put Wall Street onchain clearly did not get the memo.

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